The first step to creating a successful blog is selecting a name for it. A new domain name will cost you roughly $10 a year and you will have two options, either to register a keyword rich domain name, or to register a brand-able domain name.Let’s understand the difference between the two with an example. When I was building a website in the weight loss niche, I had two choices, either to go with dailyweightlosstips.com or ifatman.com. The former domain name has the keyword weight loss in it, which I then believe could help me rank better in Google rankings, but I decided to go with ifatman.com because I could create a brand out of it, plus the domain name is easy to remember.
Common SEO myth is that having keywords in domain name help get better rankings in Google. This is not true, in fact, Google was built to rank higher authority sites rather than keyword stuffed sites. But that doesn’t mean that a site that has keywords in domain name cannot be high authority, in which case the site will rank well in Google. For example, problogger.com has the keywords ‘blogger’ in it, but the site also has thousands of links from high authority sites, because of which it ranks well in Google.
So, since SEO is out of the picture, in terms of pure user engagement, let’s find out which type of domain name is better.
Keyword rich domain names
The key advantage of having a keyword rich domain name is that it clears to ‘content’ to the user almost instantly. For example, whenever somebody will read bikeraccessories.com, they will be able to judge that the site will contain information about biker gear, but can you figure the same thing out from a domain name like ridersparadise.com. While some people may be able to guess that this blog is about bikes, but they won’t be able to judge whether the site is a travel blog, an experience blog, a review blog or an ecommerce stores – this is the key benefit of having a keyword rich domain for your blog.
Brand-able domain names
The main advantage of having a brand-able domain name is that it is easier for readers to associate to, share and like. A short domain like twitter.com is easily pronounceable and easy to remember. Pair that with a good logo and you will find a sweet spot in user’s memory from day 1. Having a brand-able domain name also lets you approach other brands for sponsorships, collaborations etc. easily. Also, brand-able domain is much easily available as compared to keyword rich domain names. A lot of people in the internet marketing industry have software finding and registering keyword rich domain names, which is not the case for brand-able domains. You can go to wordoid.com to get ideas for your brand-able domain.